White People Who Hate Their Own Culture

The Swedish advertising agency Forsman Bodenfors had the brilliant idea of promoting donations to UNICEF by portraying Santa Claus as a vaguely racist asshole-

Now just who hates Santa? Seriously? Some Jews hate him-there is a movie called “The Hebrew Hammer” where a Jewish superhero must save Hanukah from the evil son of Santa- but hating Santa is pretty twisted.

Gift giving and charity at this time of year are ancient traditions of Europeans. Among the Celts this occurred at Samhain, the genesis of trick-or-treating. In northern Europe it is centered on the winter solstice, or Yule.

The gift-giver was Odin at one time, then as Christianity became more widespread, Saint Nicholas. In Scandinavia it was the Yule Goat- now seen occasionally as a straw figure decoration- and in the 19th century the “jultomte”, or Yule elf, became a popular figure of folklore. The modern Santa Claus- that jolly old elf- comes from the poem “The Night Before Christmas”.

In any case Santa Claus represents the spirit of giving, and Christmas is a time not only to eat and drink with family and friends and exchange gifts, but to help those less fortunate. I always buy toys for Toys for Tots, because I like that a little kid who would otherwise get nothing at Christmas will get a toy and be happy.

It seems to me that Santa Claus- who works all year only to make children happy- and UNICEF would go together like vodka and tonic. But Sweden is run by people who hate their own people, culture and customs and want to destroy them. And so they trash Santa, something only the Grinch would do. What could possibly be lower?


About thrasymachus33308

I like fast cars, fast women and southern-fried rock. I have an ongoing beef with George Orwell. I take my name from a character in Plato's "Republic" who was exasperated with the kind of turgid BS that passed for deep thought and political discourse in that time and place, just as I am today. The character, whose name means "fierce fighter" was based on a real person but nobody knows for sure what his actual political beliefs were. I take my pseudonym from a character in an Adam Sandler song who was a obnoxious jerk who pissed off everybody.
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3 Responses to White People Who Hate Their Own Culture

  1. robert61 says:

    The ad is intended for Swedish viewers (the prices are in kronor and the link is to the Swedish UNICEF website). All Swedes learn English in school, usually reasonably well, and English is pretty common in Swedish TV ads. English-in-Swedish-ads is distinct from English-for-Americans. Usually it connotes that the speaker is a cool guy with a far-ranging international life. However, sometimes an English-speaking character represents un-Swedish (usually American, since that’s the face of globalization) vulgarity, a foil for the good Swedish response the ad is promoting. That’s what’s going on here. The ad is not so much racist as incidentally anti-American. This Santa (not a Swedish character; as you correctly note, the Swedish Santa was and still is Jultomte) is an ugly American whose clueless, commercial materialism contrasts with the purer, echt-Swedish spirit of giving the ad seeks to associate with UNICEF.

    • It’s strange because the character starts out with sort of a southern accent, then ends with a New York accent. He looks and sounds just like a New York orthodox Jew at the end. I don’t care too much if Swedes hate Americans- hate makes people feel better- but hating Santa is just twisted.

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