Via Drudge we find the Domino’s Pizza/Papa John’s Pizza rivalry has become “heated”, you might say, and not in the kind of oven they use. Torching a rival’s business seems more like a New York Mafia move than something that would happen in a small town in the South.
Pizza, delivery or carry-out, is a small way for people of modest means to splurge and get hot, tasty food from outside the home. It’s not a big expenditure, but a lot of people are just scraping by these days. The original story from the Ocala paper isn’t available any more, and other articles aren’t any more informative. But the motive stated by the police was to increase sales at the Domino’s Pizza store. (Fun fact- due to a trademark dispute with Domino’s Sugar, employees are instructed they must always say Domino’s Pizza, not just Domino’s.)
The consumer dollar for delivery and carry-out pizza is limited and possibly shrinking, certainly not growing. Small business owners are not typically violent or aggressive people, but as the economy struggles we may well see more things like this. Desperate people do desperate things.